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Serving as a Bad Example: AOL Privacy Debacle
AOL’s release in late July of data covering three months’ worth of user searches has sparked a wide range of reactions. In some ways, the reactions have revealed far more than the raw data itself. They have pointed out the ways in which the current handling of search engine data does not serve all those who wish to use it – and the delicate balancing act that must be maintained between equally commendable yet mutually exclusive needs.
Understanding the Buzz About Buzz Marketing
It may sound like a new buzzword, but it's really one of the oldest forms of marketing. It doesn't matter whether you're online or offline, you should never overlook buzz marketing. This article, the first of two parts, explains what buzz marketing is, helps you understand how and why it's generated, and warns you about the possible hazards.
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Google Creates Trend Hunting Search Engine
I love hearing about new products from Google Labs, because you never know what’s going to come out of there next. The one I’ll be taking a look at in this article is called Google Trends. From what I’ve seen, it has real potential as a tool for SEO.
Why CPA Should Replace PPC Programs
Pay per click has been much more successful for online advertising than the methods that came before it. But it is not without its problems. Keep reading to find out what is going to replace it, and why. |
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The Changing Tides of SEO
Search engine optimization has become a complex numbers game, more similar to shifting sands beneath the high tide rather than building a rock-solid foundation for a successful website. When SEO first emerged, it was an experience where you dived into a site head first, rolled up your sleeves and got to work adding keywords, Meta tags, headings and anything to attract the attention of a search engine. SEO used to be a definite hands-on operation, just requiring an initial revamping of the site, then letting the SEO work its magic.
What is the Long Tail of Search?
If you’re relatively new to the business of search engine optimization, you may have heard the term “long tail” being bandied about, often without much of an explanation. You may even have heard people talking about making money on the long tail of search. What is it, and how can it help you?
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Search Engine Strategies
October 23 - 24, 2006 Los Angeles, CA
December 4-7, 2006 Chicago, IL
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Webmaster World
November 14-17 2006 Las Vegas, NV |
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RevenueGateway.com
Tel. 1 (800) 975-0624 |
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